Testimonials
Have we worked together? If you have a moment, please leave me a testimonial on LinkedIn.
Curiosity, a clear writing style, a good understanding of data, excellent organisational and proactive stakeholder management skills… These are just some of Paul’s strengths that make him an outstanding Content Designer & Strategist.
As a Content Designer at ZAVA, Paul worked on a wide variety of projects across multiple brands. From improving customer journeys on ASDA Online Doctor by simplifying medical questionnaires to updating Covid testing related content for ZAVA, and that against constantly changing government guidelines.
He used Google Analytics and Looker to make sure his content decisions were always informed and backed-up by data. Which in turn helped in agreeing content with a whole range of different stakeholders from business owners to the clinical team. Sign-off processes ran more smoothly because Paul always came prepared with all the information everyone needed, often arranged in one neat document.
I can wholeheartedly recommend Paul for any fast-paced content role that requires an analytical mind, a clear-headed writer and someone who builds productive relationships quickly with stakeholders at all levels.
— Jessica Friedrici | Head of Content, ZAVA
“Paul has been a fantastic asset for us at Times Higher Education. So far he has helped us put together copy for our website, brochures and even a value proposition document for a very important project. He understands the brief and delivers fast always surpassing expectations. I absolutely recommend Paul to anyone needing an articulate copywriter, and the fact that he is so experienced in higher education is an absolute bonus!”
— Catalina Powell | Operations Director, Times Higher Education
“Me and Paul worked together briefly after Covid hit to accelerate UCAS' digital content.
Working with Paul was extremely easy and fulfilling. Paul is a great communicator and always early to submit work (which helped me a lot). His ability to work independently on a brief and come up with high quality work consistently makes working with him even more pleasurable.
Paul's understanding of students and their needs definitely excelled our content, and provided it with the push it needed to provide real value to students, and equally to UCAS.
His skills clearly span wider than just the written content we created together, and that showed in his work.”
— Finlay Willicott | Product Owner, UCAS
“It was a pleasure to work with Paul for over four years at Which?. Most impressive was his endlessly creative, inventive approach to content - taking a concept and really bringing it to life through relatable stories and perspectives to give a unique, engaging end result (no mean feat in an internet full of the same old stuff!).
Not only a spot-on writer and content producer - editorial, video, email, social and in-product - he always had a strategic eye on how to optimise his work to reach more people and ensure it had maximum end-to-end impact. That led to some impressive results and target smashing in my time working with him.
Whatever the project, Paul jumps straight in, bringing ideas, enthusiasm and proactivity - he made juggling a wide range of responsibilities simultaneously look easy! Even better, he does it all with a smile on his face - an all-round asset to any team.”
— Kelly Fenn | Head of Public Market Content and Websites, Which?
“Paul and I worked together for nearly two years while running Which? University. In that time he conceptualised and produced endless amounts of high quality content for the website, its tools, and its many social channels.
He guided the website's content strategy, managed our SEO and paid ad accounts and made me look really good! Thanks to Paul, the site went from success to success, smashing its KPIs. He was also instrumental in the product development of the website's most popular tool, the Student Budget Calculator.
Paul is a dream to work with; he is naturally brimming with ideas, proactively takes the lead on projects, and creates top quality content.”
— Helena Poole | Which? University Site Manager, Which?
“Paul is a naturally gifted marketer and content producer. Can't speak highly enough about his skills and his work ethic and it was a pleasure working in the same team as him.”
— Rob Duke | Senior Content Producer, Which?
“There are few people I’ve worked with that are quite as versatile as Paul. He can turn his hand to developing elaborate content strategies and promotional activities as effectively as deep-diving into data insights. Authoring some high-traffic pieces is a testament to his skilful editing and SEO wizardry.
I am in awe of Paul’s productivity and proactivity - but best of all, he’s really personable, and a positive person to have around! I will miss his ability to turn any Google sheet into a visual splendour.
If you’re looking for a digitally savvy productivity machine, Paul’s your guy.”
— Victoria Knowles | Senior Content Producer, Which?
“I've worked closely with Paul during his time as Content Editor at Hotcourses Abroad. Paul is an incredible hard worker who will not shy away from helping people and keeping a positive can-do attitude even on a rainy day. Paul has offered help and support when I joined the marketing team, always making sure I'd feel welcome and integrated. Some great content pieces are still generating great traffic, testament of his great writing skills.”
— Paola Di Pietro | Digital Marketing Manager, Hotcourses