Image content
Below is a selection of infographics, banner ads and other image assets I’ve produced in collaboration with designers. My role has typically involved briefing in projects, writing copy, guiding style direction and ensuring final assets align with brand guidelines.
Christmas checklist for students
Which? University
A festive-themed checklist graphic listing typical student ‘must-dos’ for the Christmas break. We invited students and parents on our social channels to comment with which activities were top of their list to stir engagement.
Student budget calculator graphics
Which? University
A set of graphics to promote our student budget calculator tool across social channels (organic and paid activity). One asset promoted the tool more generally (‘Manage the big uni costs’). The rest addressed specific expenses while gently poking fun at aspects of student life.
Course search key question graphics
Which? University
A set of social graphics to promote Which?’s Higher Education website (specifically, the website’s core course search tool). The assets also provided value to students by highlighting key questions to consider when researching degree course options. We positioned the website as the ‘one place’ to find this information.
Results day student story graphics
Which? University
A set of graphics to promote Which? University’s results day and Clearing content across social channels. We went out to our pool of university students to discover their unique results day stories and tips. The mix of sentimental memories and straightforward advice worked nicely as bitesize quotes and could be paired with creative image choices to stand out in social feeds from the typical imagery of students opening envelopes.
Personal statement #NoFilter graphics
Which? University
A set of social graphics to promote personal statement content and tools on the Which? University website. We turned the ‘#NoFilterNeeded’ sentiment around social media on its head: that what students write in their personal statement might not always reflect their true selves or what they post online. We encouraged students to ‘be yourself’ and positioned our advice and tools as a key resource to help pull out their existing skills and experience in their statement.
Student survey graphics
Which? University
A set of themed gifs to promote Which? University’s annual student survey results across our social channels. Each extracurricular category had its own asset with a unique lead colour aligned with on our brand guidelines.
