Revealed: uni course costs not covered by tuition fees

Which? News

A news story for the main Which? website, highlighting a recent piece of student research on university costs which students may not be prepared for.

The piece drilled down into the specific costs that the survey highlighted, concluding with practical advice to reduce spending and find extra financial support. The key aims of the piece were to drive traffic to the Which? University website - where users could find budgeting advice and tools - and to grow email audiences via the sign-up panel midway through the piece.

Infographics visualised some of these costs, grouping them into practical categories (e.g. general costs, clothing, and equipment), and breaking up the copy. These were utilised across social channels to promote the story too. Other content assets featured here included quizzes and interactive graphics.

The Which? News audience was traditionally older than that of Which? University. News stories like this were an opportunity to boost awareness of the Which? University sub-brand among student advocates like parents and teachers.

Full guide here: https://www.which.co.uk/news/2018/09/revealed-university-course-costs-not-covered-by-tuition-fees/