Northern uni nightlife beats the south in student vote

Which? News

A news story for the main Which? website covering a piece of research on how students ranked various extracurricular activities at their university.

The piece led with the most ‘newsworthy’ angle: the top universities for nightlife and a clear north-south divide in the country. It also covered the results for other categories in the survey.

The key aims of the piece were to drive traffic to the Which? University website - where users could read the full results of the survey, plus browse further advice and tools - and to grow email audiences via the sign-up panel halfway down the page.

Relevant video content and stock imagery were used to break up the copy.

The Which? News audience was traditionally older than that of Which? University. News stories like this were an opportunity to boost awareness of the Which? University sub-brand among student advocates like parents.

Full guide here: https://www.which.co.uk/news/2017/09/northern-uni-nightlife-beats-the-south-in-student-vote/