10 Christmas gift ideas students will love

Which? University

An editorial guide showcasing unique gift ideas for students around Christmas.

This simple guide was an attempt to expand our student life offering, something which the brand wasn’t well known for. While there was stiff organic competition in this space, we felt the lighter topic would see positive engagement on our social and email channels in the run-up to Christmas among both students and their families. It was also a fresh entry point for audiences to discover Which?’s trusted consumer rights advice and drive users to this (contributing to referral targets).

The guide was very easy to create requiring just a little desktop research and stock imagery.

Full guide here: https://www.theuniguide.co.uk/advice/student-life/10-christmas-gift-ideas-students-will-love

Following the closure of the Which? University website, this piece now lives on The Uni Guide, which is managed by The Student Room.